Meet Our Professional Homegirl of the Week: Amanda Effiom

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1. Social Handles (personal and business)

Personal: @edem_eyam

Business: Instagram:@darkskinnedmakeupdaily 

Twitter: @dsmakeupdaily

2. What do you do and what does a day of your work looks like?

I was an Account/Project Manager at a small family-owned construction and outdoor maintenance company. I managed a commercial portfolio of projects along the east coast from painting to full renovations and snow removal. It was an exciting job, my workdays were hard but I was never bored and each day had its different challenges and tasks.I run an Instagram blog account, @darkskinnedmakeupdaily and it is a page for brown and dark skin makeup lovers. We currently have thirty-three thousand followers of all skin shades from different parts of the world. We post swatches, product recommendations, reviews, and tips. We are gaining more followers and recognition from different beauty brands so I decided to dedicate my full time to Darkskinnedmakeupdaily and I have no regrets.

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My day starts at 6 am, fortunately for me, I’m an early bird and have no issues getting out of bed so early. I tend to my spoil my 170lb Great Dane, Blue, he’s my fur baby and acts like one too. I'm currently on a weight loss journey and I go to the gym for a morning workout and I’m starting to see results. I also go to a Pilates class, which has boosted my stamina and strength (highly recommend). I usually finish my morning routine around 9:30am-10am, this is the best time to take products pictures and swatches using natural lighting. It’s nice and bright outside without the harsh light from the sun. I work on my blog; researching, writing, editing and posting till 4 pm. I also do some email marketing to reach out and connect with brands. I can’t lie, working alone from home is difficult, it didn’t help my procrastination which I can get easily distracted and spend all day scrolling through Instagram and Twitter or binge-watching on Netflix UGH! I’m more focused when I listen to some music or favorite podcasts like “The Read.”

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3. What motivates you?

Short answer, positivity, but I get motivated in different ways. My friends and family’s love and support motivate me. Positive Feedback and constructive criticism motivates me and seeing results also motivates me.  The Beauty industry has a bad reputation for excluding people of color. Many Brands did not make products suitable for Brown and Dark skin. We were either put under a universal red clay or ashy casket ready shade. Social media influencers both big and small used their platform to speak up against this, including us at DSMD. Seeing how much beauty brands have improved and are more inclusive motivates me to keep our page going as well as work on posting better content.

4. How do you balance with your career, side hustles, and your social life?

First of all, what does that mean? Asking for myself lol. To be honest, I have no balance, in my diet or my life but I’m working on creating a balance (easier said than done). I always remember things I write down so I went pre-smartphone and got a planner and a journal. This has improved my time management and organization significantly. I’m able to plan out my day easily and my goal is to get at least 90 percent of my daily checklist complete. I write down my thoughts, feelings, and ideas in my journal. It’s helping me to express myself instead of being in my head all day. Having an adult social life in 2018 seems impossible, I was always “too busy” to see my friends and family. I became distant with my friends and sister, I tried to pretend like I was focused on my career but I was just bored and depressed. Taking an hour to call and talk to friends and family helped me a lot, I talk to my sister every day and we’ve gotten close again. I hang out with my friends when I’m totally free we either stay in and catch up or go out clubbing or get drinks. 

5. What does Professional Homegirl mean to you?

A Professional Homegirl is like having a best friend, therapist, mentor and boss all in one. Shes an unproblematic woman who can relate to the same challenges as a working woman. I see a Professional Homegirl as a respectable friend I can vent to and get good business and personal advice from. She doesn’t believe in competition but growth. 

6. What advice would you give to young women that want to pursue their dreams?

Stay positive. like I said earlier, positivity motivates me, and I know it’s easier said than done but it’s true. Staying positive will help you remain focused and determined. No matter the situation, I remain positive and remember that God has a plan for me and nothing is greater than God. Look for a community and make friends with people who have the same interests and goals as you. I met and became friends with other black beauty bloggers through Darkskinnedmakeupdaily. We help promote each other’s content and help each other grow and connect with brands.